Marketing
Events
04/06/2017Jennifer Gallego

Six Foot heads to EGX Rezzed, London!


EGX Rezzed is a video games event that features playable pre-release games on both PC and console (with a strong focus on indie titles), developer sessions by well known game designers and the opportunity to chat with developers on the show floor. Held at the Tobacco Dock in London's East End March 30th - April 1st, the location venue was a pretty unique venue for a games convention. A massive brick building with some beautiful ironwork inside, it was constructed in 1811 and used for shipping tobacco into the UK until 1990. For the event, it was divided in many smaller rooms and connective corridors, which were occupied by publishers and developers to show their games. We had a prime location in the Unreal Engine show room - RiME was really hard to miss and potentially the most attractive game in that room (if we do say so ourselves)!

With roughly 15,000 visitors, this event is a rather small one, compared to its sibling show, EGX, or to Gamescom. But because of its size, it offers the opportunity to get in direct contact with the players, answer questions, have conversations and make a connection. We were thrilled with the reception RiME received at the show. We had a lot of visitors (but also other exhibitors) come up to say how excited they are for RiME, having followed the game for a while now. Henning mentioned that this was the very first time he presented a game at a convention and didn't hear any negative comments, criticism or complaints. Everybody loves RiME or fell in love with it by the time they completed the demo, and we can say with confidence that Grey Box is bringing a real jewel to the market with RiME. 

Over the course of the three exhibition days, we had 13 scheduled press/interview appointments and many more smaller writers, bloggers and YouTubers/streamers approached us without an appointment to get a look at RiME and ask questions about the game. Saturday was definitely the busiest day with a sold out show. We always had a medium to large sized crowd at our booth (relative to the visitor numbers), checking out the game, waiting for their turn to play.

EGX Rezzed also offered good opportunities to discover smaller projects. As a full-service games company, we were not only approached by representatives of indie studios pitching their games, but also had the chance to get in touch with members from larger studios like Frontier Developments. A lot of service providers and agencies were present and showed quite some curiosity about Grey Box and Six Foot and our obvious qualitative product strategy. The event was a very positive experience, from the organization, to the atmosphere, to the reception of RiME.